Shoot Out: Canon Versus Nikon
Canon and Nikon are certainly edging out their competition for the prized higher end digital camera+ DSLR market. With both brands offering excellent mid level through to professional models it is hard to tell the two companies products apart. Because of this healthy competition photographers are getting cheaper and easier access to fantastic technology that was previously preserved for high end photographers.
Canon and Nikon concentrate on three levels of the photography market and seek to bridge consumers leaps in between:
- Home and Holiday Users – For users who just need a camera for when they go on holidays or for important family events.
- Amateur Photographers – We all have to start somewhere and both brands offer some great options for hopeful visual artists.
- Professional Photographers – Aiming at both the semi-professional and fully professional markets Nikon and Canon offer some very serious cameras.
It is this tight market for customers and the fact that photographers stick to a single brand that means competition is fierce. This also means that other products offered by the companies are excellent and there is no room for failure. Both Nikon and Canon produce their own lenses as well as other equipment and while there are cheap ‘no-name’ or ‘After Market’ compatible products their quality is lacking in comparison. Instead, look for quality brands like Bower and Sigma that will usually provide compatible parts to other camera manufacturers.
A Healthy Competition
Because most of the major camera companies come from Japan (including Canon and Nikon) their competition is very healthy. It also means that the two companies keep as up to date as possible on any advances in camera technology. Both companies have managed to survive without destroying each other and creating any sort of monopoly.
A few facts you cannot ignore about the two companies:
- Both offer outstanding overall camera products.
- Both have amazing lens technology
- Both have exceptional image processing technology on their cameras.
To try and draw the competition apart a little here are a few product comparisons between “like for like” models:
Canon IXUS 300 vs. Nikon Coolpix S8100
Canon has 10.1 Mega-pixels vs. 12.1 for Nikon
- Both are a compact size.
- Similar price ranges.
- Both shoot high definition movies.
Canon EOS1100D vs. Nikon D3100
- Both Digital SLR models with changeable lenses.
- 10.1 Mega-pixels for Canon vs. 14.2 Mega-pixels for Nikon.
- The EOS1100D is a proven model and has been extremely popular.
As can be seen from these overviews both of the companies both offer very similar products in this category. Both offer a high quality product and good spread of features. In some cases the choice comes down to each photographers feel towards the feel in hand or the easy of the menu system of each camera.
Both companies offer a wide range of accessories including flashes, battery packs and filters. There is also an entire industry of ‘After Market’accessories for most Nikon and Canon cameras due to their popularity. Remember, it is always best to buy genuine or high quality (if not genuine) add-ons especially for lenses and other vital parts.
Go With What You Know
When drawing comparisons between such similar companies and products becomes too difficult you need to go with what you know. Many photographers start out with Nikon or Canon and they will stay with these companies. Also, there tend to be features, functionality as well as design that is common throughout the different models.